The latest Insight on Self Storage Online Marketing Spend
Our recent trip to the Self Storage Association Fall show in Las Vegas was, as usual, revealing. We want to share our latest findings from sessions we attended, and information found. We are only the messengers!
Search is costing more
Extra Space were gracious in sharing some of their online cost information and it really is reflective of what we see here in Australia, with same store marketing expenses escalating online since 2016.
They have seen close to 50% increase in online “cost per click” since 2016 and they revealed that common search terms like:
“Storage near me”, “Self Storage”, “Storage Units” and ‘Cheap Storage Units” were all in excess of $10.00 USD per click.
They had also discovered that as the industry matures evidence of larger institutions are being prioritised by Google search.
They also commented that non Self Storage businesses were aggressive bidders, like “Clutter” on top spots, working to build market share. These operators do not have the investment in real estate that traditional operators do and were spending up big to grab search results. This model is like UBER, no cars but aggressive ads.
Further investigation reveal that the average Self Storage site spends between $2000 and $3000 on online marketing monthly to attract leads, one group spends $2400 per month on ad spend in established markets.
Arguably, demand is higher in the US for Self Storage and its estimated 10% of the population use Self Storage.
The biggest increase though has been in the numbers of storers originating their Storage rental online.
8 out of every 10 rentals are now attributed to the journey starting online. Ensuring your Self Storage website’s up to date and has the best offers will help you reduce the chances of losing that customer who is online now on your own website from going to the opposition!
In 2018 Extra space budgeted for a 15% increase in online ad spend for its sites. Reality is spending is up by 24% by them to remain competitive.
Public Storage with more than 2,200 sites reports double digit cost increases in online advertising spend and its more in competitive markets.
The average Self Storage site has more than 10 competitors in the US. We are a bit luckier here in our region with the average at less than 1.
Maximising the spend may not be the answer: Targeting the spend is a better choice and the Self Storage experts at R6 Digital® can help you target your ads to get the best value and lowest cost per click. (CPC).
The is no doubt that online marketing is costing more. Essential to this sped is the correct targeting of ads that can deliver. Ask us how.
Book an online demo today and see for yourself how SiteLink makes it easy to manage your self storage facility to the highest standards. Simply fill in the form below to get started.
"I've had a consistently positive experience with the Sitelink Support Desk. The team is responsive, knowledgeable, and always willing to go the extra mile to resolve issues efficiently. They understand both the technical and user-experience sides of support, which makes communication smooth and effective. Tickets are usually resolved same day, and I appreciate the follow-up after resolution. Highly recommend their support team — they're a crucial part of our success."
"The team at R6 / SiteLink support are second to none when it comes to their understanding of the self storage industry. They provide a great product with a support team that can guide you through all the complexities of the day to day running of your sites. SiteLink software will enhance both the facility owners and their storers experience when it comes to selling space and driving revenue!"
"I have been dealing with Site Link for several years and am thrilled with their customer service and how approachable they are and easy to contact. They have a quality product which is hard to match. The Site Link team headed by Dallas, Curt and Michael are true professionals. They have my tick of approval. How is it that they continue to improve upon what is a great service and product already? Don't know but they do."
"We recently changed our franchise network onto SiteLink after years of average customer service and questionable software performance. At all times we have found Michael, Curt and the rest of the SiteLink team to be incredibly helpful. We have relied heavily upon the support staff to train us in what is a very fast paced working environment. There has never been a phone call unanswered or a question too stupid. Highly recommended!"
"Thank you Sitelink & your support team for shining the light for us towards a more streamlined, efficient management system. I know help is only ever a phone call or email away & things get sorted very quickly. You are a great team with a wonderful positive attitude & you deserve to feel proud of your excellent customer service."
